The Berks County Democratic Party, in conjunction with Berks Democratic Women, Berks Progressive Action, and Greyroots Action, announces our 2019 Candidate Training.
The cost is $15 for one training, 2 on the same day for $25 or all 4 for $50. Grey Roots Action will provide all materials, lunch and beverages.
Apply here: https://goo.gl/forms/gRafr2I3Dmy2u7K73
Ground trainees in the Greyroots Action Long Term Agenda and Movement Politics
Connect their campaign and role as an elected official to a longer-term movement strategy that is truly contesting for power
Understand the ins and outs of campaign planning and structure and how to build a transformational campaign plan through the lens of movement building strategies
Understand the nuts and bolts of building a powerful field campaign, rooted in grassroots campaigning and leadership development.
Build and test a values and story-based canvassing script
Leave with concrete next steps to start building your campaign
1. Preparing to Run
a. What to run for and what power they have
b. A self-assessment of where you are at now in your leadership in the community- are you ready to run, are you a leader, what is your base and ability to raise $
c. Campaign structure- who is on your team and how to build it (role of candidate, kitchen cabinet, staff and volunteers)
2. Introduction to Field Organizing as a Movement Politics Strategy
a. This is a piece that simple provides some nuts and bolts around what field organizing is- key pieces and impact on person to person conversations.
b. Helps think through who you target on doors and phones and what types of voters/conversations you should be having.
c. Then dives a little into volunteer leadership- roles and ways to invest in volunteers.
3. Movement Politics Fundraising
a. Why don’t candidates raise enough money? What are the barriers?
b. Nuts and bolts about how to develop a budget and fundraising plan.
4. Movement Politics Communication
a. Developing your campaign’s message
b. Message in the field
c. Staying on message
d. Working with the media
e. Developing a social media plan