The Berks County Democratic Party, in conjunction with Berks Democratic Women, Berks Progressive Action, and Greyroots Action, announces our 2019 Candidate Training.

The cost is $15 for one training, 2 on the same day for $25 or all 4 for $50.  Grey Roots Action will provide all materials, lunch and beverages.

Apply here: https://goo.gl/forms/gRafr2I3Dmy2u7K73

Session Goals:

• Ground trainees in the Greyroots Action Long Term Agenda and Movement Politics

• Connect their campaign and role as an elected official to a longer-term movement strategy that is truly contesting for power

• Understand the ins and outs of campaign planning and structure and how to build a transformational campaign plan through the lens of movement building strategies

• Understand the nuts and bolts of building a powerful field campaign, rooted in grassroots campaigning and leadership development.

• Build and test a values and story-based canvassing script

• Leave with concrete next steps to start building your campaign

Sessions

1.     Preparing to Run

a.     What to run for and what power they have

b.     A self-assessment of where you are at now in your leadership in the community- are you ready to run, are you a leader, what is your base and ability to raise $

c.      Campaign structure- who is on your team and how to build it (role of candidate, kitchen cabinet, staff and volunteers)

2.     Introduction to Field Organizing as a Movement Politics Strategy

a.     This is a piece that simple provides some nuts and bolts around what field organizing is- key pieces and impact on person to person conversations.

b.     Helps think through who you target on doors and phones and what types of voters/conversations you should be having.

c.     Then dives a little into volunteer leadership- roles and ways to invest in volunteers.

3.     Movement Politics Fundraising

a.     Why don’t candidates raise enough money? What are the barriers?

b.     Nuts and bolts about how to develop a budget and fundraising plan.

4.     Movement Politics Communication

a.     Developing your campaign’s message

b.     Message in the field

c.     Staying on message

d.     Working with the media

e.     Developing a social media plan